Our Commitments

We embark on the next chapter of our journey, the DIYAFA brand remains steadfast in our commitment to contributing to the Kingdom's ambitious Vision 2030.

Shaping the Future: Vision 2030 and National Growth

Our focus is on driving innovation, empowering local talent, and supporting economic diversification—all while honoring the rich cultural heritage that defines us. Through these efforts, we aim to play a vital role in the nation's growth and set new standards in the food industry.

Empowering Local Talent

We are dedicated to nurturing local talent by providing training and creating employment opportunities that contribute to the development of a skilled workforce in the food industry.

Driving Innovation and Sustainability

At the core of Vision 2030, we embrace cutting-edge technologies and sustainable practices. By integrating advanced production techniques and eco-friendly initiatives, we are setting new standards that align with the Kingdom’s sustainability goals.

Supporting Economic Diversification

We contribute to diversifying Saudi Arabia’s economy by expanding offerings like ready meals, frozen pastries, and catering services, enhancing the food industry and supporting reduced reliance on oil revenue.

Preserving Culture and Expanding Influence

We preserve Saudi Arabia’s rich culinary heritage while promoting it globally. Blending tradition and innovation, we create products resonating internationally, positioning Saudi Arabia as a leader in global culinary excellence.

Building Strategic Partnerships

We are focused on forming strong partnerships with local and international stakeholders. These collaborations allow us to share knowledge, access new markets, and drive sustainable growth across the food industry, in line with Vision 2030.

Enhancing Food Security

We are committed to advancing food security within the Kingdom by investing in advanced production technologies and sustainable sourcing practices. This ensures a stable, resilient food supply, reducing dependency on imports and securing the nation’s future.