Crafting Our Legacy
Evolving from VMCO Gulf in 2016 to DIYAFA in 2024, Saudi Hospitality Company embodies culinary excellence and Saudi hospitality
Vision For Tommorrow
Leading with innovation and honoring heritage, we’re setting new culinary standards for the future.
Guiding Purpose
We are dedicated to nurturing local talent through training and employment opportunities, contributing to a skilled workforce and supporting Vision 2030
Our Heritage
Founded in 2016, Saudi Hospitality Company quickly became a leading food industry force, blending culinary tradition with innovation and excellence.
Under the DIYAFA brand, we blend heritage and modernity, crafting products that showcase Saudi Arabia’s rich flavors while celebrating the culture that inspires us.
Crafting Perfection
Pouring passion into every detail, ensuring that every product and service is a masterpiece of quality and excellence
Innovation at Heart
Pushing the boundaries of possibility, blending creativity with cutting-edge technology to lead the way in the culinary world.
Rooted in Tradition
Celebrating the rich flavors and culture of Saudi Arabia, creating authentic experiences that honor our heritage and strengthen community ties.
Integrity in Every Bite
Trust is the secret ingredient, built through transparency, ethical practices, and unwavering commitment to customers and partners
Our People
At the core of DIYAFA's success is a dedicated team of passionate professionals, each playing a vital role in driving our vision forward and crafting unparalleled culinary experiences
Passion and Expertise at the Core
Our passionate team drives success with expertise and creativity. Guided by visionary leaders, our artisans blend tradition and innovation, crafting dishes that embody Saudi hospitality and captivate the senses.
Operational Excellence and Innovation
Our operations ensure seamless production and quality excellence. Customer service champions provide exceptional care, while R&D innovators push boundaries to keep our offerings fresh and innovative.
Milestones & Achievements
A Vision Takes Root
Our journey began with the establishment of a state-of-the-art food production facility, planting the seeds for what would evolve into the culinary innovation that defines DIYAFA today.
Reaching New Heights
With an eye on expansion, we extended our presence across Saudi Arabia by opening two regional sales offices, bringing our exceptional products closer to customers nationwide.
Rising to the Challenge
Amid the global pandemic, we pivoted to support our community by manufacturing sterilizers, demonstrating our unwavering commitment to health and safety.
Broadening Our Horizons
We expanded our offerings with the introduction of Equipment Renting and Hajj Catering services, pushing the boundaries of what we could deliver and further cementing our leadership in the industry.
The Rise of Diyafa
A new chapter unfolded with the launch of an advanced production facility that tripled our capacity. This milestone heralded the rise of DIYAFA, a brand dedicated to delivering an expanded range of ready meals and frozen pastries, setting a new benchmark for culinary excellence.