DIYAFA — Saudi Hospitality Company
DIYAFA
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DIYAFA daily-fresh bakery and pastry
Saudi Hospitality Company · Since 2008

Fresh, every day. Delivered across the Kingdom.

Saudi Arabia's B2B daily-fresh food manufacturer and nationwide distributor 400+ products, made in our own factories and delivered within 48 hours to over 4,000 businesses.
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Active SKUs across eleven categories
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B2B customers supplied nationwide
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Units a day production capacity
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Regions reached within 48 hours
The recipe for daily freshness

Fresh, daily, at scale the way the Kingdom is fed.

For over fifteen years, DIYAFA has built a single integrated chain owned manufacturing, an owned refrigerated fleet, and a proprietary ordering platform. That control over quality, freshness and reliability has made the company a trusted daily supplier to thousands of businesses across Saudi Arabia.

More about DIYAFA
Daily-fresh bakery and pastry
Full DIYAFA product catalogue
DIYAFA value chain across Saudi Arabia
What We Do

One integrated chain, end to end.

Explore capabilities
01
You order digitally

Businesses order and reorder in minutes on Talab Point, our proprietary B2B platform.

02
We manufacture

Daily-fresh food made in our own SFDA-compliant, HACCP-certified factories in Riyadh and Sudair.

03
We deliver in 48h

Temperature-controlled delivery on our own fleet of 50+ refrigerated trucks across 13 regions.

04
We replenish daily

Recurring supply managed for thousands of business accounts on a reliable daily cadence.

Our Products

Daily-fresh SKUs across eleven categories.

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PDF

The full catalogue lists every SKU with pack format, shelf-life and allergen data.

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Standards We Hold
SFDA Compliant · Saudi Food & Drug Authority
HACCP Certified · Food-safety management
48-Hour Delivery · Nationwide cold chain
Own Manufacturing · Riyadh & Sudair
Daily-Fresh · Made the same day
400+ SKUs · Seven categories
13 Regions · Kingdom-wide reach
Talab Point · Proprietary B2B platform
The Difference

Why the Kingdom's businesses choose DIYAFA.

Three structural advantages owned at every step give customers control over freshness, cost-to-serve and reliable daily replenishment.

Made daily, in our own factoriesManufacturing

Made daily, in our own factories

SFDA-compliant, HACCP-certified production in Riyadh and Sudair so freshness and food safety are never outsourced.

Explore manufacturing
Delivered within 48 hoursCold Chain

Delivered within 48 hours

An owned fleet of 50+ refrigerated trucks and 6 regional hubs reaches all 13 regions temperature-controlled, every day.

Explore distribution
Ordered in minutes, digitallyTalab Point

Ordered in minutes, digitally

Talab Point our proprietary B2B platform, lets thousands of accounts order and reorder on a reliable daily cadence.

Explore Talab Point
DIYAFA value chain across Saudi Arabia
Growth & Vision 2030

Built for the Kingdom's next decade of growth.

With the Sudair facility commissioning in 2026, DIYAFA is scaling daily-fresh capacity to meet a fast-growing food-service sector aligned with Vision 2030's ambitions for local manufacturing and food security.

Our Vision 2030 commitment
The Difference is DIYAFA

Supply your business with daily-fresh food, at scale.

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