Abdulrahman Mira
Chief Executive Officer · Co-founder
Corporate strategy, M&A and capital allocation.
Our Story Built in Saudi Arabia since 2008.
From a single Riyadh factory to a nationwide B2B food platform. DIYAFA (Saudi Hospitality Company) is a Saudi B2B food manufacturer and distributor, founder-led and owner-operated.
2008
Founded in Riyadh
280
Person national workforce
4,000+
B2B customers nationwide
13
Regions served
Milestones
Eighteen years, built step by step.
2008
Company incorporated in Riyadh
Established with a long-term regional-expansion mandate.
2016
First production facility opens
On Alkharj Road, Riyadh sandwich lines at ~100,000 units/day.
2018
Nationwide expansion
Six regional sales offices, new bakery, pastry and salad lines, and a refrigerated fleet for 48-hour delivery.
2020
Pandemic agility
Pivoted to manufacture sterilisers and essential supplies while maintaining continuity.
2022
Catering-services division
Launched a dedicated division for institutional and event-based demand.
2024
The DIYAFA brand launches
Unifying our identity across the business.
Commissioning
2026
Second facility Sudair
Set to triple capacity to up to 300,000 units/day and unlock frozen pastries and ready meals.
Leadership
Founder-led, owner-operated.
DIYAFA is governed by a five-member board, with leadership spanning production, finance, marketing and operations across a ~280-person workforce.
Iyad Awad
Chief Financial Officer · Co-founder
Finance, treasury, FP&A, investor relations and reporting.
Mishal Alkhaldi
Chief Operating Officer
Factory operations, supply chain, fleet logistics and distribution.
Operating Management
Saeed Ali Zayed Alabdelwali
General Manager
Runs the production facility end-to-end and owns all day-to-day operations on site.
Mohamed Azeem Mohamed Akram
Finance Manager
Leads finance operations accounting, payments, payroll and reporting.
Moneer Saadeddine Daaboul
Marketing Manager
Owns all marketing advertising, exhibitions, creatives and digital.
Poonacha Neravanda
Business Development
Drives business development, ERP and digital initiatives, and growth projects.
Our Commitment to Vision 2030
Local production, local talent, national food security.
As a Saudi manufacturer, DIYAFA contributes to Vision 2030 through local food production that reduces import dependence, employment and training for a ~280-person national workforce, and investment in domestic industrial capacity.
Local manufacturing & food security
Produced in the Kingdom, for the Kingdom reducing import dependence.
Saudi talent
Training and employment across production, logistics and technology.
Industrial investment
Sudair (MODON-licensed) and a planned Jeddah facility.
Supporting Hajj & Umrah
Reliable food supply for religious tourism.
Careers
Build a career at DIYAFA.
DIYAFA employs around 280 people across production, logistics, sales and support functions in Riyadh, Sudair and six regional offices. The company welcomes applications on an ongoing basis and reviews every submission.
Production & Food SafetyRiyadh · Sudair
Logistics & Cold ChainKingdom-wide
Sales & Key AccountsSix regional offices
Finance, HR & SupportRiyadh HQ
Work with DIYAFA
A Saudi food manufacturer built for the Kingdom's next decade.
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