DIYAFA — Saudi Hospitality Company
DIYAFA
Order on Talab Point

Why 4,000+ businesses rely on DIYAFA for daily supply.

Two structural assets set us apart: owned manufacturing capacity, and an owned distribution network plus a digital ordering layer. Together they give our customers control over quality, freshness, cost-to-serve and reliable daily replenishment.

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Manufacturing & Facilities

From 100,000 to 300,000 units a day.

DIYAFA manufactures up to 100,000 units per day today, with capacity rising to up to 300,000 units/day as our second facility comes online in 2026.

Riyadh facility
Operational

Riyadh facility

1,600 sq m, running 24/7, producing the full current range and serving all 13 regions.

Sudair facility
Commissioning 2026

Sudair facility

4,600 sq m, MODON-licensed (lease to ~2059). Triples total capacity and unlocks frozen pastries, ready meals and new categories.

Jeddah facility
Planned 2027

Jeddah facility

Western-region facility to localise production, improve freshness and serve the Hajj / Umrah gateway.

Distribution & Cold Chain

An owned, nationwide refrigerated network.

It underpins our 48-hour delivery promise and the freshness of a short-shelf-life range.

50+ refrigerated trucks

Daily temperature-controlled delivery across the Kingdom.

Seven offices, six regions

Riyadh, Jeddah, Dammam, Khamis Mushait, Tabuk and Al Qassim.

48-hour delivery standard

All 13 administrative regions covered.

Quality, SFDA & HACCP

One audited standard, every SKU.

Every SKU is produced to a single quality standard and passes regular internal audits. We operate under full SFDA compliance with HACCP-certified processes across the production floor a prerequisite for serving regulated institutional, hospitality and retail customers.

hsdf certificatehaccp certificate
R&D & Innovation

A range that keeps moving with the market.

A dedicated R&D function continuously refreshes our range new fillings, breads and salad formats to stay aligned with evolving Saudi consumer preferences and to develop channel-specific products for schools, catering and hospitality.

New fillings & breads

Continuous recipe development for changing Saudi tastes.

Channel-specific lines

Formulations tailored for schools, catering and hospitality.

Frozen & ready meals

New categories unlocking with the Sudair facility.

Partner with us

Put owned manufacturing and cold chain behind your business.

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